Modeled deployment · Multi-category FMCG
Pureline Goods — secondary sales,
Pureline is a modeled packaged-goods house spanning personal care, home care and packaged foods — different schemes per category, pharmacy and grocery beats, a dozen distributors between the brand and the shelf.
Orders booked in the field and stock supplied by distributors were two different truths that met only at month-end. Scheme discounts were applied inconsistently, and nobody could answer "what did we actually sell into store X this quarter?" without a week of phone calls.
| Visaler module | Configured for Pureline |
|---|---|
| Salons | Pharmacies, groceries, supermarkets — category and tier per outlet |
| Beats & visits | Category-tagged beats; GPS-verified calls replace self-reported coverage |
| Pricing engine | MRP + scheme discount snapshots per product — every order line auditable |
| Sales orders | Secondary orders with per-line delivered quantities, rolled forward automatically |
| Delivery notes | Distributor's own invoice attached to every supply — the paper trail is mandatory |
| Distributor logins | Each of the 12 distributors sees their orders, stock and statements live |
| Inventory | Central → distributor → rep-van stock tiers with auto-decrement |
| Reports | Orders generated vs supplied, SKU-wise sales, distributor opening/closing, billing detail |
| OTP portal | Top-volume outlets reorder staples directly — reps keep selling, not order-taking |
"The booked-vs-supplied gap used to surface at the worst time — month-end. Now the same gap is a live report, every delivery carries its invoice, and a distributor's stock position is a number, not a rumor."
Modeled case study — a deployment scenario showing how the platform's modules map to this industry. Metrics are illustrative projections, not measured results.
Scheme pricing, distributor statements and live stock positions — configured for your catalogue and channel.